Men’s lifestyle brand Hackett has announced that it is to re-launch its ecommerce site this month with improved functionality and product search features.
The re-vamped site will also include access to the brand’s lookbooks and brochures, as well as access to video content previewing Hackett’s autumn 12 collections.
In terms of the improved functionality, shoppers using the site will be able to make use of a fit guide and an updated search facility which allows customers to filter by colour, price and size.
“Online is a growing share of our business, and we hope to capitalise on this in the face of changing demographics in shopping,” said Gary Wilson, head of online at Hackett.
“However, this is not the sole purpose of the re-launch; we see Hackett.com as being more as a one-stop shop for everything Hackett.
“Whether it’s through lifestyle, inspirational content or information - and, of course, shopping - we ultimately see Hackett’s online offering serving as a flagship for our brand.”
The website was developed by agency Smile Iberia, while site migration and search engine optimisation will be conducted by Leeds-based digital marketing agency Epiphany Search.