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Half term shoppers boost West End footfall

Footfall in London’s West End was up 3% year on year during the school half term holidays last week as the capital proved popular for UK shoppers over the holiday period.

New West End Company, which promotes the West End, said that footfall was boosted as families stayed in London, or visited the capital during half term week between Saturday February 14 and Sunday February 22.

New West End Company spokesman Jace Tyrrell said: “For the last six months, West End retailers have been reporting on the major increase in Euro shoppers making the most of the extremely favourable exchange rates.”

“However, last week felt like Christmas again, with stores reporting a notable increase in the proportion of domestic shoppers, taking advantage of the fantastic offers and brands that are exclusive to the West End.”

Selfridges deputy store director Antony Smith said that the store had a significant increase in footfall over the week with a strong performance across menswear, womenswear and accessories. Overseas visitors also took advantage of the favourable exchange rate.

Luxury department store Liberty, which relaunched its store at the beginning of the half term week, also had a boost in footfall.

Global Refund, which operates tax free shopping for overseas visitors reported a 38% increase in sales in January, with shoppers from the Middle East, China and Russia visiting in the biggest numbers.





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