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Harrods to launch online magazine and new mobile site

Harrods is to launch an online magazine and transactional mobile site this autumn as it develops its digital offer.

The department store, which was sold by Mohamed Al-Fayed last year for £1.5bn to the Qatari royal family, is on a drive to ramp up its digital presence.

The September launch of its online magazine will provide customers with content on trends and fashion, following in the footsteps of fashion etailers such as Asos.

Earlier this year Harrods launched a GPS-enabled application to help customers find their way around the vast store, and the new mobile site will allow customers to shop on smartphones and tablets.

It is also working with digital marketing agency I Spy to develop its search marketing and increase sales.

Harrods Direct director David Worby said: “These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing harrods.com for increased demand but looking to give the brand a greater global online presence.”

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