Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Harrods to launch online magazine and new mobile site

Harrods is to launch an online magazine and transactional mobile site this autumn as it develops its digital offer.

The department store, which was sold by Mohamed Al-Fayed last year for £1.5bn to the Qatari royal family, is on a drive to ramp up its digital presence.

The September launch of its online magazine will provide customers with content on trends and fashion, following in the footsteps of fashion etailers such as Asos.

Earlier this year Harrods launched a GPS-enabled application to help customers find their way around the vast store, and the new mobile site will allow customers to shop on smartphones and tablets.

It is also working with digital marketing agency I Spy to develop its search marketing and increase sales.

Harrods Direct director David Worby said: “These moves form part of our strategy to ensure is at the forefront of growth in the online luxury sector over the next five years, not only preparing for increased demand but looking to give the brand a greater global online presence.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.