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Has the peplum trend not run out of pep?

Watched The Only Way is Essex recently?

No, me neither, but if the ‘coverage’ of the show on the Daily Mail website is anything to go by, peplum tops and dresses are as much a part of the Towie uniform as St Tropez, Uggs and a tiny dog in a bag.

And it seems like this trend extends beyond Basildon as, in scouring lookbooks for our short-order feature, it was surprising to see how many options in an array of colours shoppers will have for the festive party season. Has this trend not run its course yet? The style of a great deal of peplums is relatively similar and has been for some time – a little shaping before flick, out juts the hip more dramatically than a dancer on Strictly. Colour too is fairly generic as block tones (bright for spring, jewel shades for autumn) are favoured over anything too sparkly or busy.

It seems to me their popularity should have waned in direct correlation to that of their reality wearers. Surely by now anyone who was going to buy one has already?Wardrobes can’t be built on the style either – the effect of the peplum is negated if that’s all one wears – so to stock so many seems peculiar to me. They’re not universally flattering either: as much as the silhouette gives curves to slimmer women, they accentuate ones that others would rather not highlight.

Despite all that they’ve been a huge success, something that looks set to continue into spring 13. Peter Pilotto, Balenciaga, Marni and more all put their spin on the peplum for their spring collections, potentially giving the style fresh impetus. Sales of the style are booming, as at least one of our Style Council contributors has noted, and the peplum’s popularity should continue to expand well into next year off the back of both designers and tangoed Towiers alike.

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Readers' comments (1)

  • Could ask the same about military/heritage/leopard/colour blocking/jeggins and uggs!

    For such a creative industry, we really do peddle a lot of crap season in, season out.

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