Remember - this is annoying - but it is only GUIDANCE. It is not law. Retailers need to ensure they are doing whatever is possible in their own establishment.
They might be putting the customer first, but not their independent retailers - Summer Sale started today! Mmm - Summer just began 6 days ago!
Comment on: Amazon sells 287,000 clothing items on Prime Day
And how many items will be returned?
Comment on: Heatwave warms up sales of summer product
The weather may not impact on product, but it does impact on how many people can be bothered to shop, and if they can really be bothered to try things on - vital to good sales!
The trouble is that so many brands are now forward order and if you want to stock them you are locked into that buying pattern.