As Henri Lloyd turns 50, Graeme Moran finds out how it is celebrating by relaunching a classic range.
At a glance
Wholesale prices £25 to £80
Telephone 01617 991212
Despite the fact that colour is shaping up to be big for autumn 13 menswear, to mark its 50th anniversary Henri Lloyd has gone back to Black, as it relaunches its Black Label collection.
Originally running from 1995 to 2001, the label gathered a cult following in the 1990s. Designed by Massimo Goggi, it blended technical sportswear with an Italian tailoring twist, in an “unashamedly urban” style, according to Graham Allen, the brand’s commercial director. Now it has returned for autumn 13 following its launch this week at Florence trade show Pitti Uomo.
“With it being our 50th anniversary it’s the perfect time to celebrate some of our most influential product lines,” explains creative director Craig Prest. “We’re optimising the values of what the original Black Label collection was all about, while trying to contemporise it in terms of fabrication and fit. We wanted to give it a new lease of life.”
The seven-piece collection includes old favourites such as the Forth jacket (£80 at wholesale) and the Douglas bomber (£60), which has been modernised using a current Henri Lloyd Marine-developed fabric and fully taped waterproof seams.
There will also be a cosy lambswool knit (£40), a micro-checked shirt (£30), a long-sleeved polo in light shirting fabric (£25) and a pair of denim jeans (£32.50). Like the original offering, all pieces will feature the signature Black Label reflective-tape branding and will come in a simple four-tone palette - jet black, navy, surf and charcoal.
The range will be available from some of the brand’s standalone stores and a handpicked group of stockists.