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Henri-Lloyd signs deal to open shops in Middle East

Lifestyle brand Henri-Lloyd is launching its first stores in the Middle East after signing a deal with a franchise partner to boost its international presence.

The brand is opening stores in Kuwait and Bahrain this week, and a shop in Abu Dhabi is due to open at the end of the month, in partnership with Speciality Fashion Group, which has created a new division dedicated to the Henri-Lloyd business.

Speciality Fashion Group operates stores for the likes of Austin Reed and Jaeger in the Middle East.

Henri-Lloyd commercial director Graham Allen declined to give details of the deal, but said the business had agreed to open a “double figures” number of stores under the franchise agreement.

He said: “The shops will be between 1,300sq ft and 2,580sq ft and will cover the whole of the United Arab Emirates. “We supply the shopfits, so we have a considerable amount of input into the stores. We have a strong international wholesale business with about 1,500 stockists, but now we want our own mono-brand stores which will also help build the profile of the brand as a premium offer.”

Henri-Lloyd is also increasing its presence in other international markets, with a second store in Sydney, Australia, due to open this month. A store will open in Copenhagen in Denmark in August.

Three other stores in central Europe are pencilled in for autumn launches, giving a total of 13 international shops by the end of the year.

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