Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hervia.com

Hervia, the leading UK franchisee for designer label Vivienne Westwood, is celebrating the 10th anniversary of its website.

Hervia believes its site’s longevity adds strength to its online proposition.

It stocks the largest selection of Vivienne Westwood clothing in the UK, with more than 1,000 products.

The business does little marketing, with most of its traffic coming via Google AdWords or the weekly newsletter it sends out to more than 50,000 subscribers. Hervia has been able to build a comprehensive customer database and also sends out email “postcards” about new product.

The site prides itself on delivering good customer service, and can point to a high conversion rate once customers reach the checkout, which it believes is due to a high level of trust in the site and the credibility built up from running eight Vivienne Westwood bricks-and-mortar stores.

In future, Hervia is looking to use photography of live models on the site to give a better perception of how product will look on the body.

It also plans to launch a multi-brand transactional site, Herviabazaar.com, in January, and some of the design and technology from this launch will be rolled out to the main Hervia site.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.