Hervia, the leading UK franchisee for designer label Vivienne Westwood, is celebrating the 10th anniversary of its website.
Hervia believes its site’s longevity adds strength to its online proposition.
It stocks the largest selection of Vivienne Westwood clothing in the UK, with more than 1,000 products.
The business does little marketing, with most of its traffic coming via Google AdWords or the weekly newsletter it sends out to more than 50,000 subscribers. Hervia has been able to build a comprehensive customer database and also sends out email “postcards” about new product.
The site prides itself on delivering good customer service, and can point to a high conversion rate once customers reach the checkout, which it believes is due to a high level of trust in the site and the credibility built up from running eight Vivienne Westwood bricks-and-mortar stores.
In future, Hervia is looking to use photography of live models on the site to give a better perception of how product will look on the body.
It also plans to launch a multi-brand transactional site, Herviabazaar.com, in January, and some of the design and technology from this launch will be rolled out to the main Hervia site.