Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

High street fashion sales fall 3.9% in July

Fashion sales across the high street were down 3.9% for the week to July 12, a small improvement on the previous week.

Total sales across the high street were down 2.3% over the period on a like-for-like basis, according to BDO Stoy Hayward’s’ High Street Sales Tracker. The figure is an improvement on the 5.6% drop the previous week.

BDO Stoy Hayward said that most mainstream fashion retailer failed to post positive results, with womenswear especially weak, despite widespread discounting.

Non-store sales, made up of home shopping and internet sales, rose 26.5% over the period. Fashion businesses were the strongest performers, although the overall rate of growth is more modest than previous levels.

BDO Stoy Hayward head of retail Rupert Eastell said: “Following a couple of very bad weeks, general trading conditions improved this week assisted by more obliging shopping weather and a less busy sporting weekend. However, overall sales still remained down compared to last year, with only the non-fashion sector in positive territory.

He added: “In other areas, many stores continued to find it difficult to attract shoppers despite ongoing promotions and discounts. Our general view is that although consumer confidence appears to have bottomed out, renewed fears over job security could constrain spending over the summer.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.