Schuh autumn 15
Footwear specialist - Westfield Stratford, Ground floor
The windows are very full of product, and the main focus is on branded product alongside videos showing the new season campaign. Signage promotes Schuh’s excellent returns policy of 365 days to return unused items for refund or exchange, alongside its multichannel capabilities. The brand mix works well, and there is a strong showing from Vans, Ugg, Converse, Toms, Adidas and Nike, but this may mean that customers shop around based on price. The Schuh-branded women’s collection feels well priced: women’s flats and party heels are mainly around £55 and boots priced up to £110.
There is some Sale product in the doorway, which may help to draw some customers in but also means older stock could be the first thing to greet customers. It is a busy weekday during half-term, but the shop is quite messy, and there are discarded tissues and other debris on the floor.
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