Marks & Spencer, River Island and Topshop are among retailers aiming to help raise £1 million for charity Breakthrough Breast Cancer next month by selling special fashion lines.
The charity has previously limited its promotional activity to t-shirts, raising more than £9 million so far, but is extending the range as part of its Fashion Targets Breast Cancer UK which will launch on April 6.
Other fashion businesses to get involved include Warehouse, Coast, Laura Ashley and My-wardrobe.com. A donation of 30% of the sales from the product, which includes everything from evening and swimwear to lingerie and accessories, will go the Breakthrough Breast Cancer.
Breakthrough Breast Cancer will launch a campaign next month featuring a host of celebrities promoting the product.