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High street trend preview A/W 11/12

WGSN selects some of the key trends that look set to dominate the high street in the coming season and tracks their origins back to the initial concept, followed by the catwalks and trade shows.

1960s Pop

Dec 10 WGSN Key Item - 1960s shift.

Feb 11 Bold colours, or alternatively monochrome, and simple 1960s shifts appeared at A/W 11/12 shows in Milan and Paris, most notably at Blumarine and Costume National.

Feb 11 We picked up examples at the trade shows globally, including 60s-influenced shifts at Tranoï from contemporary womenswear brands Drome and Ultra Chic.

May 11 High street previews featured a strong take-up of this trend, marking a move on from the dominance of the 1970s in spring. Oasis and Ted Baker are just two examples.

Buyers’ tip If you haven’t bought into this trend for autumn, or it feels too young for your customer base, look to inject the feel of the 1960s with some close-to-season or in-season accessories buys, such as brightly coloured,1960s-inspired jewellery.

Vintage Best

July 10 WGSN Original Artwork, Your Space Macro Trend.

Feb 11 Art deco dressing was big on the London catwalks, tapping into the trend for ‘special’ formalwear. Seen at Holly Fulton and Alice Temperley.

Feb 11 Beaded dresses and fur-collared, 1920s-style coats were a big story at trade shows. Examples included Deby Debo’s delicate dresses at Tranoï.

May 11 The high street picked this trend up for partywear and more formal dressing, such as New Look’s art deco-themed beaded dress.

Buyers’ tip Detachable fur collars make a good last-minute buy and can be styled over coats, knitwear and evening dresses.

Bright Coats

Dec 10 WGSN Key Item, Crombie coat.

Feb 11 Coats of many colours were shown on the catwalks globally, from pillarbox red to cobalt blue, but bright orange emerged as a favourite at London shows from Paul Smith and Burberry Prorsum.

Feb 11 Slightly more muted and wearable takes on the trend were picked up at the trade shows, such as Selected (pictured) and Surface to Air, both seen at Pure London.

May 11 High street stores such as Whistles and etailer Asos back orange in a big way for autumn outerwear.Buyers’ tip A strong outerwear trend is always good news, but if this colour is too much, look to invest in bright fine-knit polo-necks and cardigans to pair with more classic coat colours.

Nordic and Navajo

July 10 WGSN Original Artwork, 360° Macro Trend.

Feb 11 Folk knits (Nordic influences were strong) and blanket detail features on outerwear were a strong theme on the catwalks. Some of the best examples were in Paris at Vanessa Bruno and Sonia Rykiel.

Feb 11 Brands at the trade shows globally showed wearable versions of this trend in more muted shades, such as Dagmar at Gallery in Copenhagen and Paul & Joe Sister at Project in Las Vegas.

May 11 Nearly every high street player picked this trend up and interpreted it for their market. Karen Millen’s blanket coat has a formal edge, while New Look has gone for Nordic folk accessories.

Buyers’ tip Long, chunky knitted scarves that can be looped around the neck several times would make for a good last-minute buy.

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