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Hit or miss: Aldo - 23/30

A nicely presented and improved product range with top-notch customer service.

  • Lower Ground, Rose Gallery

Product 8

Aldo’s product offer is the strongest it’s been for a number of seasons, with trends ticked off and a handful of styles offering a point of difference. A multitude of grunge-inspired boots stand out for women, with different types of buckles, embellishment zips and metal panels offering Aldo’s own take on the trends, available in directional or more accessible styles. Dressier evening heels catch the eye, while pointed courts in different colours and snakeskin and leopard prints stand out. Men’s also scores well, with desert, Chelsea and military boots all ticked off.

A good mix of smart-casual fashion sneakers and plimsolls is impressive, with fun coloured soles and a new transparent sole design looking great. Heritage-inspired wools are used as panels on sneakers and hi-tops, while smarter tasselled loafers, monk straps and brogues are also noteworthy.

Value 7

Aldo does a decent job of balancing quality and price this season, with quality fabrics on well-made shoes at mostly realistic price points. Buckled boots have a wide price span, with styles available for £70, £90, £100 and £110. Knee-high leather boots for £160 seem pricey, but the quality of the leather makes it acceptable. Well-made pointed court shoes with chunky heels in a variety of colours are winners at £60. Men’s desert boots starting at £65 are worth it for a well-made style in suede, but £45 for canvas plimsolls is a bit high.

Experience 8

Staff are some of the most knowledgeable, engaging and helpful seen at Bluewater, offering customers different options and pointing out the variety of price points. Fun stickers on the side of shoes highlight key styles. The store itself is neat and tidy with an upmarket feel.

23/30

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