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Hit or miss: Deichmann - 14/30

A confusing layout and disappointing product mean this store can’t compete in the fierce footwear market.

  • Arndale Centre

Product 6

From rope-heeled wedges to pastel slippers, via espadrilles and a range of flats including the rarely noted moccasins, there is much in the women’s offer to admire, although they’re all basic styles and it’s more a case of trends by numbers rather than original design inspiration. The same applies to men’s footwear - as long as you’re not looking for anything particularly special, you can find
most styles.

Value 5

If you’re after a basic shoe for £25, Deichmann has it covered for men, although ‘basic’ is the operative word as the quality isn’t very good. Brogue boots in real tan leather for £39.99 are a surprising find and OK value, although conversely the £17.99 espadrilles are a style that would be better sought elsewhere. For women, a metallic toe-cap stiletto for £14.99 is competitively priced but the heels are shoddily made. A range of Converse hi-top lookalikes for £14.99 come in different designs but don’t have anything like the same durability as the real deal.

Experience 3

The concept is largely self-service, with the store filled with boxes of shoes stacked for customers to find their own size. This works well enough, as a decent range of sizes are available in most categories. However, it may be convenient but it is uninspiring, and the warehouse-style layout means there is nowhere obvious to sit and try
on sizes and there is hardly any merchandising. Confusingly, women’s bags and scarves are placed on the men’s side of the store.


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