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Hit or miss: Dune - 17/30

Although there is an adequate mix of trends, the store’s merchandising fails to excite.

  • Level One, The Guildhall

Product 7

Most trends are ticked off with a number of styles on offer, making trends accessible for the Dune shopper. The key grunge boots are here, with cut-out panel, multi-buckle and Chelsea styles and an embellished option with studded and spiked chains. There is a strong offer of practical knee-high boots, and pointed courts come in different variations, including basic low and high heel styles, as well as an embellished metallic-heel version. Desert boots in the usual suede and a new leather version with brogue detailing are winners for men, and chunky brogues in navy, beige, black and burnt-out red also impress, alongside Chelsea boots, trainers and casual hi-top sneakers, although the men’s section is much less interesting in terms of product in comparison with women’s.

Value 6

Dune reaches the higher end of Bluewater’s prices, but this is mostly justified for some good quality pieces. Solid men’s brogues for £99 is pushing it slightly, alongside higher-quality £135 and £149 versions. Leather-lined suede desert boots at £89 are acceptable for the quality, although a leather version at £99 is a bargain. Women’s cut-out buckled boots are £89, more expensive than the likes of Topshop. Chelsea boots are accessible thanks to a price range of £55 to £125. Pointed heeled court shoes come in three options from £69 to £79 and £89, which is reasonable quality.

Experience 4

The completely open frontage makes entering the store appealing. However, the offer focuses on blacks and neutrals, with only one pop of red, a couple of burnt-out shades and leopard print, which results in the product looking boring and flat. The Sale section is simply a disorganised pile of shoes, which is a real letdown, while staff do not approach customers.

17/30

View the full report here

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