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Hit or Miss - Ecco

Overpriced boot styles and poor signage give this middle-of-the-road store an ordinary score.

  • 15 Eastgate Street

Product 5

The product offer from Ecco isn’t the most trend led but it’s good to see some attempts at covering them. Its leather and suede boot offer is strong, with clear versions of the season’s leading styles such as an Acne-inspired zipped heeled ankle boot and a neatly toned-down version of the buckled and studded style. Similarly for men there are versions of the Chelsea boot, some nice brogues and leather boots. A big offer of comfort and ‘functional’ styles with some interesting heritage-themed contrast fabric updates will appeal to regular customers but overall the range lacks sparkle.

Value 5

A boot with wrap-around buckle detailing very similar to a version from Jones Bootmaker is actually £5 cheaper than its rival at £135 but with a similar level of quality that makes Ecco slightly better value. The most premium knee-high leather boot is £245, compared with £180 from Jones Bootmaker and £160 at Clarks, although the leather is of a superior standard. A men’s lace-up leather boot is a high £200 against similar from Jones Bookmaker at £165 and £119 from Clarks.

Experience 5

Unfortunately on the day of visiting Ecco’s store, the sign over the door was missing both C’s, so just read ‘E O’, making the store look untidy from outside and somewhat difficult to locate. Inside, the two members of staff were pleasant and greeted me on arrival but were almost too persistent in offering help. The store itself is quite small and dark but the space is used well and is pleasant to browse.


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