Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: French Connection - 34/50

French Connection - 55 East Street

Product 8/10

Like Reiss, French Connection offers solid wardrobe staples and classics, but unlike its Brighton near neighbour this store works several of the season’s key trends as more directional pieces. For example, simple selvedge denim, good basic knits and a rope toggle duffle coat stand out, alongside more directional printed shorts, safari-print short-sleeved shirts and leopard-spotted knitwear.

Merchandising 7/10
For a long, thin store, product is well placed to get customers moving around, with a good variety and mix of pieces. Sizes range from extra small to extra large and almost every rail has one of each, which is good.

Value 8/10
Recent seasons have seen French Connection address its pricing and quality issues and this time it has struck a nice balance between the two, as well as creating a good price architecture. A high-quality plain T-shirt featuring a small, embroidered ‘F’ logo is great value at only £14. Selvedge denim jeans are well made at £90, and come in at about the same as the likes of Ted Baker’s £95 and Reiss’s £89 equivalents.

Service 5/10
Staff are busy maintaining the store’s clean and tidy feel when Drapers visits, but do not approach customers. Changing rooms are clean and of a high standard and fixtures and fittings are attractive. One thing that lets the shopping experience down is the large security tags, which weigh down T-shirts, making them difficult to try on.

Visual Merchandising 6/10
Half the windows feature menswear, with two mannequins alongside a still-life display, all of which highlight some of the store’s key pieces for the season. Inside, the attractive interior tries to make the most of the narrow space by using different display methods, including wall-hung rails, free-standing displays and table tops.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.