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Hit or miss: Gap - 15/30

Uninspired and disjointed product and cluttered displays don’t find favour.

Product 5

Despite a couple of high points such as a grey ombré jumper, a simple preppy sweatshirt and some interesting design details on jeans, the overall offer is still just the wrong side of the middle of the road to really inspire the shopper. A significant chinos range doesn’t include a skinny-fit option, and the slim cut looks decidedly wide-legged. There is a distinct lack of outerwear, with a couple of denim jackets and a pea coat the only options visible. Denim on the other hand looks a better-rounded selection.

Value 5

Jeans at between £40 and £45 are by no means the most expensive on the high street, so with decent denim and some more unusual rivets they are reasonable. Less successful are fairly standard checked shirts for £35, a completely incongruous cheap-looking London-themed souvenir-style section and a chaotic markdown rail that doesn’t hold product much different to what is available elsewhere in the floor. That said, in general quality appears to have improved from last season.

Experience 5

The men’s area is cramped in this store, which is odd considering the vastness of the entrance and exterior. Wedged rather uncomfortably in between a larger womenswear section and a kidswear annex, the space is densely packed with items, making flicking along rails tricky. Displays are dusty and some packaging and unarranged stock is strewn across tables but staff are in attendance, even if they made no approach during the visit. Windows promote the Back to Blue campaign, but the display looks a little lost in such an expanse of window space.

15/30

View the full report here

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