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Hit or Miss - H&M

More trend-led styles and some improvement in levels of value makes for a better offer this season.

  • Unit 18-19, The Grosvenor Centre

Product 7

H&M scored lowest on our Footwear Hit or Miss last season so it’s good to see an improvement. All the women’s trends are referenced, with some good boot styles but not as many options as its competitors. The metallic toe-cap court heel is here, while simple courts come in a range of colours including commercial black, bold pink and on-trend berry. Men’s desert boots are in three colours while brogue boots, chunky-soled hiking-style boots and a cleated-sole Oxford stand out.

Value 6

Last season H&M lost points for value, as the low prices were mirrored by a low level of quality. This year is better, with the metal toe-cap heeled court a reasonable £24.99, which although not the best quality does undercut Office’s £45 and Topshop’s £50 styles. However, a badly made faux-leather ballet flat is £7.99, compared with Primark’s cheapest £4. Men’s desert boots and cleated-sole Oxfords are both a well-priced £29.99 and a faux-leather brogue boot is £34.99, while decent tweedy heritage-style plimsolls are £24.99 compared with Topman’s £30.

Experience 6

Double-fronted windows are split between men and women, with two menswear mannequins featuring a notable smart brogue and a casual contrast-panelled boat shoe. The five women’s mannequins also show a good spread of styles including a strappy heel and simple court shoe, but the all-black palette on the footwear is a little boring. Inside, footwear is scattered through the clothing offer, which is good, but the men’s visual merchandising could do with rearranging.



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