Internaçionale knows how to attract students even if the quality of pieces lets it down.
- Ground Floor Unit 81
Product quality is poor, with thin materials and badly stitched items, but the attention to trends is strong. Hardly anything practical is available, as it’s all about the fashion pieces. Tartan is popular across skirts and leggings, which are stocked deeper than denim. Some trends seem behind the times, for example, dungarees as seen in River Island in the summer, and galaxy prints from last spring. However, there are other trends that appear ahead of the game, with blue camouflage and holographic prints nodding to the autumn catwalks and not seen anywhere else.
Jeans are £10, but they are so thin they are barely more than leggings, which are also available in a multitude of prints for £12.99, the price difference seemingly confusing. Tube skirts are £12.99, while tube dresses are £16.99 and the quality is very low. Camisoles are good value at £9.99 but tiny in terms of fit. Fluffy knits are around £22.99 but threads are coming out, while a parka jacket with blue camouflage-lined hood for £39.99 is the best value in store for design and being fully lined.
This is a store meant for young shoppers, who are here in droves. The window design is good, with enthusiastic signs proclaiming student discounts and advertising an upcoming ‘Diva Discount Day’, which sales assistants are keen to sign up shoppers for. Inside, changing rooms are pink and purple, as are many other fittings, emphasising the girlishness of the chain. All of the sizing is tiny, with a size 16 looking about an average size 12. However, generally the store targets its customer well and is quite a pleasant place to browse.