Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: Jones Bootmaker - 18/30

Uninspiring product and uncompetitive prices - Jones Bootmaker struggles to hold its own.

  • Arndale Centre

Product 5

Overall the product is uninspiring, with the women’s offer mostly sensible ballet-style pumps (although the range of pump designs is broad). Some gladiator sandals and wedges with cork heels indicate a more summery vibe, but again the design is lacklustre. For men, cheery espadrilles from Ted Baker are the only real indication it’s spring, as the product is mostly limited to very traditional brogue or lace-up styles in dark colours.

Value 6

Women get ballet pumps at around £75 with nice leather uppers and insoles, but Clarks has cheaper options at a similar quality level. Basic leather ankle boots for £89 seem steep, as an almost identical product is available in Topshop for £40. Men’s styles range from £99 for Jones’ own-brand brogues up to £230 for Cheaney shoes; a good price range, although nothing jumps out in design terms. Compared with competitors, Jones lags behind on value, as it doesn’t beat direct competitor Clarks on quality or price and certainly can’t compete with the rest of the high street when it comes to design inspiration.

Experience 7

The shop is well laid out, with proper seats instead of just stools and a generally inviting atmosphere, if a little uninspiring. The window is overcrowded but shows a good range from heels to flats to sandals, although the men’s offering is limited. Merchandising in the shop is fairly strong, with tablet cases displayed among work shoes to encourage add-on purchases and a good range of general accessories.

18/30

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.