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Hit or Miss - Jones Bootmaker

Some on-trend options at the premium end of the high street but more bravery is needed.

  • 26 Eastgate Street

Product 6

Women’s product immediately looks on trend, with lots of raspberry and maroon tones and a good offer of winter boots. The studded, snakeskin and leopard trends are ticked off but only come as one option compared with the numerous options available elsewhere. Patent and leopard-print heels stand out in dressier styles while there is a varied offer of ballet flats. Men’s styles mainly consist of comfort styles, but quality brogues and Oxfords do impress. Smart loafers and interesting coloured-sole desert boots also feature.

Value 7

A higher than average price point across Jones Bootmaker’s offer is a sign of the more premium level of quality seen in store. Women’s boots are some of the most expensive seen in Chester, with the cheapest starting at about £90 for a suede wedge and going up to £140 for a heeled ankle boot with wrap-around buckle detail, while a beautiful knee-high studded leather style reaches £190. Ballet flats start at an expensive £49 and a contrast fabric toe-cap heeled court is £75, but the level of quality makes these prices more acceptable. A suede men’s desert boot is quite pricey at £80 compared with some similar styles seen elsewhere.

Experience 7

The store’s two small and awkward-shaped windows are utilised well, showcasing a good range of styles available with clear signage highlighting the prices inside. The shop itself is clean and well organised and staff were pleasant and helpful when asked questions.

20/30

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