Racks up points for product but the men’s area feels like an afterthought.
- Level One, The Guildhall
Kurt Geiger scores well for ticking off the trends while putting its own spin on styles to offer something original. A wall of chunky grunge-inspired boots includes similar styles to those elsewhere, but also new ones that include interesting hardware, buckle placement, cut-out panels and embellishment. Top styles such as Chelsea boots, wedge-heel trainers and pointed courts are all here, while other updates include a minimal strappy-heel sandal with a luxe, oversized ankle chain. Although the men’s offer is small, major styles include a smart casual brogue boot with camo panels and chunky white sole, and desert boots with colourful soles including a directional multicoloured version.
Simple brogues, formal shoes and smart monk straps also catch the eye.
The prices here are some of the highest seen, but the quality means they are generally of acceptable value. With its range of collections, Kurt Geiger offers entry-level price points alongside more premium pieces depending on factors such as the quality of the leather, leather linings and leather soles. Cut-out boots start at around £80, which is pricey for the standard, going up to £130 or £150. A simple heeled court shoe is £100 from KG or £120 from the Carvela collection, stretching up to more than £250. Men’s desert boots start at £69 and reach past £120 for more upscale materials. Top-quality brogues are good value at £65, and go above £110 for the softest suedes.
The store is one of Bluewater’s most impressive, with a large shoe-strewn installation dominating the entrance, with sleek fixtures and fittings inside. Unfortunately, large pillars run down one side and men’s product is merchandised behind them, which is awkward for customers. The men’s area is also less than a quarter of the store - it feels like an afterthought.