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Hit or miss: Kurt Geiger - 27/30

The only store in which the men’s offer is as good as the women’s, and a cut above in terms of design.

  • Arndale Centre

Product 9

Design innovation makes for a really strong range, with small adjustments to familiar styles making a big difference. For example, a tropical print is used across sandals, heels and wedges, offering something for everyone. The range of heel heights is broad, with kitten heels as well as towering platforms. For men, the offer is equally strong: brogues come in a wide range of colours including red and green which are fun, and other more formal styles have the option of a metallic sheen.

The only criticism would be that some casual styles are slightly overembellished.

Value 9

This is one of the more expensive stores, with sandals for £75 and jelly pumps at £65, pricey compared with elsewhere. However, in terms of design and quality, it is a cut above. Cork wedges, seen everywhere, come with heart-printed heels and are beautifully made, so despite the £120 price tag work out better value than cheaper alternatives in terms of durability and style. Men’s brogues or metallic slip-ons for £110 are also premium priced, but with solid rubber soles and thick leather uppers, they will stand the test of time.

Experience 9

The experience really makes the store, with some of the best merchandising I saw coming in the form of a giant carousel of shoes at the door. Everything from the jazzy music to the wide seating area, premium shopfit and the well-lit display stands make browsing a pleasure, although more emphasis could be placed on accessories, especially given Kurt Geiger’s promise of ‘Everything but the dress’ being heavily promoted.

27/30

 

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