There is a great range of product here, but it is hidden among too many sub-brands.
- Lower Ground Floor Unit 36, Ground Floor Unit 94, First Floor Unit 129
The grunge trend is covered in the Limited Edition collection with tartan pieces and it’s quite a sophisticated take on the theme, with sheer fabrics, sharp cuts and leather trims. Autograph covers the pastel trend, with pale pink pieces.
The variety of product in store is huge, with knitwear, trousers and skirts in every shape and style. Generally, it seems more coherent than it has in previous seasons, with the sub-brands not so wildly different from each other, although Per Una stands out as looking dated, with too many frills and garish prints. On the whole there’s enough of a nod to trends to excite but not alienate an older customer.
Coats start at £45 for a belted mac, up to £139 for a wool biker coat. In between, similar polyester options are available for £85, making for a strong price architecture and fits are good across all, with only fabric quality changing.
The same applies in knits, which start at £12.50 for polyester V-necks in a variety of colours up to £99 for cashmere.
A colour-blocked blouse is a reasonable £29.50, although some threads are loose, while a better-quality Autograph wool-blend dress with faux-leather sleeves is £59.
The ‘Leading Ladies’ campaign is a strong focus in store, with the adverts everywhere, although some of the pieces shown are sold out. The store is spacious but navigation is tricky as unless you’re aware of the product available from each sub-brand, finding a specific item requires looking through all of them. Sizing is great, with eight to 24 widely available in most products. Interactive screens on each floor are a good idea, but none is working during my visit.