Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: Monsoon - 37/50

Monsoon - Units 5-33, Bon Accord Shopping Centre

Product 7/10

Standout pieces include a furry textured coat, which has been flagged as a key trend for next season. The pink theme is acknowledged with items such as a statement mac, while embroidered boxy jackets and skirts offer a point of difference on the matching separates trend, which is mostly only printed elsewhere. A small range of basic knits and chinos is lost among the more heavily embellished pieces - it looks dull in comparison.

Merchandising 8/10

The store is easy to browse. Occasionwear is divided by colour, while casual styles are largely organised by product, such as coats or knits. A good range of sizes is on display and large tags flag prices.

Value 7/10

Occasionwear is largely in line with Coast: a pretty chiffon and satin dress is £99, while prices reach £199 for similar styles in maxi lengths. Simple, unlined cotton summer dresses seem expensive at £45 and £39 for blouses is pricier than those of similar quality at Next. However, the fluffy textured coat at £89 is worth it. The pricing structure is good: on outerwear it ranges from £89 for a pink trench to £179 for an embroidered coat.

Service 6/10

Friendly shop assistants were on hand to compliment customers and advise on sizes unprompted. But the changing rooms have only two cubicles and hardly enough room to move, which is a shame as they are important in an occasionwear shop where more money is spent.

Visual Merchandising 9/10

One of the better windows, with a colourful, large spring image and fully accessorised mannequins with pricing. Inside, props such as old trunks are used in displays. The store is very tidy and even the Sale rail at the back is arranged by colour.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.