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Hit or miss: New Look - 11/30

An after-thought of an area, zero service and basic product make for a disappointing visit.

Product 4

At this level of the market, price tends to dictate design somewhat so the fact New Look can offer decent-looking jeans, chinos and suiting is to be commended. But in terms of inspiration, there is little on offer, especially when compared with its more trend-led womenswear nearby, and the prevalence of ‘comedy’ loungewear dominates. Bomber jackets are backed strongly - in such a small space it is good to see more than a couple of styles - but overall the extra fiver spent in other stores is worth it for the fashion credentials.

Value 5

The aforementioned denim and chinos are competitive, even if they come in a limited range of fits, while the bombers and varsity jackets priced at £24.99 seem about right. And a suit at £53 really puts some of the others seen to shame. Yet overall the quality of fabric is thin to the point it would seem more sensible to spend money elsewhere for pieces with greater longevity.

A Sale rail takes up significant space and is groaning with stock, which gives customers even less reason to buy fullprice.

Experience 2

As one of the few New Look branches to carry menswear, it is a shame this area is so unloved. On the side of a walkthrough, the men’s space appears tagged on rather than planned. Further evidence of the neglect comes in the lack of staff and the shocking difference between the palatial womenswear changing area and the unmanned stockroom-cum-broom cupboard of the menswear (boxes are piled high in cubicles indicating how often they are used).

11/30

View the full report here

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