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Hit or miss: New Look - 24/30

A beautifully presented store but some products are expensive for flimsy fabrics.

  • Ground Floor Unit 64

Product 8

New Look has bought heavily into the 1990s punk/grunge trend for autumn, with a plethora of tartan pieces and slogan T-shirts. On the smarter side, pretty dresses come in tapestry prints, or lightweight pastel polyester with sequin embellishments. Denim looks strong, although in the Trinity store only skinny fits are available, but new styles such as the thicker cotton ‘shaper skinny’ are flagged up with stickers claiming the jeans ‘add lift’. Knitwear is a large area, with a variety of styles.

Value 7

Denim here is one of the cheaper offers on the high street, from £19.99 for basic styles up to £29.99 for ‘shaper’ pieces. Labels on jeans explain that the quality of fabric has been improved. Knits range from £17.99 for basic cable knits to £29.99 for fluffy knits, and compared with other stores the fits are good. Plaid shirts are a bit flimsy for £17.99, and a cotton slip dress for £19.99 has very little give and the print distorts when stretched. Coats range from
a decent £17.99 for a lightweight cotton parka up to £89.99 for a real leather biker jacket.

Experience 9

This is the chain’s latest look. Attention to detail in store is lovely, with vintage props creating a boutique environment, while wall-mounted screens advertise that product ‘we couldn’t fit in store’ is available online. The changing rooms have three hooks, labelled ‘definitely’, ‘maybe’ and ‘my stuff’, which add to the quirky feel. Dedicated areas for denim and knitwear make browsing easy to navigate, and one shopper is overheard saying “this is the best New Look I’ve ever seen”. The only downside is that the store is small and a little densely packed.


View the full report here

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