Ticking off trends and going-out styles alike, it’s the quality and attention to detail that loses points.
- 79-81 Foregate Street
Just like its competitors, New Look backs winter boots with a big range of styles: some heeled, wedged or flat, some featuring the grungy studding or buckled straps seen elsewhere. The party season is well covered too, including basic heels in nude, tartan and studded options. A version of Converse trainers and ballet flats make up a vast casual section, but the offer lacks that special something. Men’s is a letdown, with a tiny shoe section offering brown boots with a contrast sole, hi-tops in a few colours, chukka boots and summer espadrilles.
While some prices do undercut competitors, this means a compromise on quality, while the higher-priced items mean customers may be driven to pay slightly more for better quality elsewhere. Stiletto-heeled shoe boots are cheap at £19.99 but a slouchy Chelsea-style boot is pushing it at £59.99. A wider pricing architecture is noticeable, with one shearling-lined, fold-over ankle wedge boot at £29.99 and a more premium version for £64.99. Men’s hi-top trainers are acceptable at about £24 up to £29, while a laudable trend-led heritage update of the Vans plimsoll costs £17.99, compared with £44 for the original at Office.
The windows work hard to sell the best styles, with a ladder display making the most of the space. In the windows and in store, signs highlight offers including footwear from £19.99 and ‘wider feet’ signs. However, one sign in the window had come loose and fallen down. Price stickers on shoes were never in the same place and some were missing altogether.