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Hit or miss: Oasis - 21/30

One of the best-looking stores but the quality and fit of the range loses Oasis points.

  • Ground Floor Unit 91

Product 6

Oasis has a good range of products for autumn, from partywear to casualwear, with key trends including bold blue, dark florals and tapestry prints. Workwear covers the pale pink trend, although it is quite limited in range. There is also a lot of burgundy and teal, both suitably autumnal colours not seen in many other stores. Generally fits are poor,
with tops baggier in body than sleeves and knitwear disproportionately cropped in length. Threads were visibly emerging from some polyester pieces and this loses the store points for product.

Value 6

Standout items include a tapestry-effect biker jacket for £65, which looks a little thin, and a black ponyskin coat for £150, which is well made but impractical. Other biker jackets come in a cheap-looking faux leather for £58 or buttery real leather for £169, which is a good range. Silky dresses come in at £68 to £75 in a range of colours, but are thin and less exciting than similar options in Warehouse. Jeans range from £45 to £49 for strong-quality denim, although styles are skinny only.

Experience 9

The store has well-designed windows, with an oriental vintage theme showing off the burgundy and floral trends, alongside a range of props from faux trees to parasols. The shop looks inviting and quirky, although the windows would be more functional if pricing was displayed. Attention to detail is maintained in store, where colourful autumn leaves are scattered at the base of displays and shopfloor iPads are covered to look like vintage televisions. Well-placed mirrors make the small store appear larger, and the changing rooms are furnished with plush carpeting and chairs.


View the full report here

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