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Hit or miss: Office - 20/30

Good customer service and a decent product mix, although there is less choice than at rivals.

  • Lower Ground, The Guildhall

Product 7

There is a pleasing mix of trend-led and classic styles here. For example, the men’s offer includes a selection of more directional options, including coloured-sole shoes and a new bold patterned-sole sneaker, alongside simple basics and office styles. What’s more, there is an accessible spread of price points meaning premium ranges like Poste offer top-end styles alongside more affordable items. A decent enough offer of core brands such as Vans, Converse and Nike is available although other stores beat Office when it comes to the breadth of styles and colour combinations. The women’s collection has a strong dressy evening offer, and most trends are noted including variations of the buckled cut-out boots and Chelsea boots, and pointed-heel courts.

Value 6

For brands available elsewhere, Office often matches or just beats competitors, with basic Vans plimsolls costing £42.99, a penny less than Schuh. Men’s desert boots range from £59.99, £69.99 and £79.99, with the level of quality making this good value for money. The most trend-led cut-out buckle boots for women are £85, which seems quite pricey compared with £75 at Schuh and £45 to £75 at Topshop. A pair of Chelsea boots in soft leather is excellent value at £68.

Experience 7

A rather dull window also features a large Sale sign, while inside the storefit is bright and modern. Staff are helpful, speedy and greet customers as soon as they enter the store.

Signs throughout draw attention to new arrivals, while in-store graphics with celebrities wearing specific styles will turn the heads of Office’s target shoppers. However, the casual section of Vans and Converse-type brands seems
to be arranged with men’s and women’s styles mixed together with unisex options, which is somewhat confusing.

20/30

View the full report here

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