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Hit or Miss - Office

All the season’s key trends ticked off with a wide offer to appeal to a broad spectrum of shoppers

  • 48-50 Eastgate Row

Product 9

Boots dominate for women, covering everything customers could want from high-heeled, wedge, ankle and biker styles. There is a serious amount of studs, including everything from mannish brogues, biker boots or high platform heels, and interestingly these come in both trend-pushing, bolder options and subtler, pared-back versions. The pointed metal toe-cap heeled court shoe is here (with several customers spotted trying them on), while Office has the widest offer of colours and variations of popular Converse and Vans, only matched by Foot Locker. Men get excellent brogues, Oxfords and brogue boots, while updated desert boots come with fleece linings.

Value 8

Office’s strong point is its price architecture, which  appeals to several different shoppers at once. Selling branded shoes alongside own brand versions means they can offer premium and affordable versions. The metal toe-capped suede slingback comes in at £45, compared with Topshop’s leather version which is £50. Basic Vans plimsolls are £44.99, matched by competitor Soletrader situated just over the road. Men’s brogues start at around £64.99 for a leather upper with synthetic sole, going up to £110 for premium Poste versions.

Experience 7

The shop’s two small windows work hard to catch passing customers, with a broad collection of styles and trends on show ranging from casual ballets to blingy high heels for women, trainers and smart brogues for men, with prices clearly displayed. The store layout is simple and packs in a wide offer that just manages to avoid looking too cramped.

24/30

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