Primark - 169-174 Western Road
There is a lot on offer at Primark, from basics, tailoring and trend-focused pieces, appealing to a broad range. Printed T-shirts, vests and statement sweaters stand out for the diversity of options, while denim comes in slim straight, regular stretch and regular fits. Some key pieces, like sporty mesh T-shirts, baseball shirts and acid-wash denims are also here.
There is an awful lot of product in this store, which means rails are overstocked. Many products are piled high on tables, which is awkward and easily messed up. The store is easy to navigate, but some of the most interesting product is squeezed in a section right by the exit. Sizes appear to range from small to extra large and waist sizes from 30 to 34, but it is hit and miss as to which are on the shop floor.
Staff are making attempts to tidy up, but do not engage with any customers. When asked for extra sizes one staff member rudely answers: “If it’s not there, we don’t have it.” Living up to its reputation, this Primark is a total mess. Dirty, dusty floors, broken rails, empty cardboard boxes and even large trollies of clothes are left blocking passageways.
Primark has the lowest prices on the high street so for those who prefer price over quality, it’s a winner. £20 goes far, with T-shirts at £2.50, swim shorts for £3.50, jeans and shorts at £10 and a £19 denim jacket. Some are great value, but others are badly made in low-quality fabrics.
Visual Merchandising 3/10
Colourful windows catch the eye, although the product itself is basic and doesn’t show off the best the store has to offer. Aspirational campaign shots sit on top of hangers, but the clothes featured cannot be found.