Primark, 143-153 Union Street
There is an emphasis on younger trends at Primark, from Americana, including varsity tops and a superheroes print trend not seen elsewhere, to bombers, pop art brights and pastels. Slogan sweaters and T-shirts catch the eye, and sportswear looks great, with a range of jackets, leggings and tops in a variety of colours. There are more options within each trend than anywhere else.
Sizes available vary. Some rails are stuffed with product in just one size, which is frustrating. The store is overwhelming - one area has 15 stands of folded basic tops. However, the scale of each display makes overall navigation simple.
Slogan tops are of decent quality and are lower priced than anywhere else, starting at £4, although the fits come up very small. The most expensive item is a pink cotton coat for £25, while prices start at £1.50 for vests around the same quality as H&M’s for £3.99. A monochrome check shift dress for £14 and a floral top with sheer panels for £10 are comparable to New Look in design, although some loose hems and threads were coming out.
Changing rooms are basic, with plain cubicles fitted with a wooden bench. Signs on the walls saying ‘no eating, smoking or drinking’ add to the feel of functionality rather than glamour. Till staff were friendly and the queue moved quickly.
Visual Merchandising 5/10
The windows are not very inventive, with several mannequins wearing the same floral print across dresses and T-shirts. While this does not show off the extent of trends available in store, it emphasises how many options are available within each. Inside, some good use of freestanding displays and rails show off product well enough, although better use could be made of mannequins inside the store.