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Hit or Miss - Primark

Women’s trends are here but poor quality and a weak men’s offer leave Primark bringing up the rear.

  • 52-60 Foregate Street

Product 6

Primark’s women’s offer ticks off many of the season’s trends, with metal toe-cap heels and suede boots in black and maroon. Wedge trainers, knee-high leather boots and Dr Martens-style boots sit alongside courts in a plethora of colours, prints and styles, including nude, leopard print, patent, floral, open toe and slingback. Casual ballet flats, plimsolls, trainers and tasselled loafers also feature. For men, some on-trend contrast-fabric military boots, desert boots, plimsolls and boat shoes can’t make up for a disappointingly small offer.

Value 6

Primark beats the competition when it comes to pricing, but striking more of a balance between price and quality would earn it more points. Women’s wedge-heel trainers cost £15, heels start at £10 and suede boots just £12. Men’s boots are £18, Primark’s version of the Vans plimsoll starts at £6 and goes up to £8 for more detailed contrast-fabric options, but at these prices you lose out on quality. Men’s faux-leather boat shoes are particularly poor quality and £4 women’s ballet shoes won’t last long.

Experience 4

Primark’s windows feature an array of well-styled mannequins, but don’t contain a single pair of shoes. Inside, the entire ground floor is dedicated to womenswear but I could only find two styles of shoe – frustrating considering the size of the store. Upstairs, staff were busy trying to keep on top of tidying up, which meant the women’s section was organised but men’s shoe areas were untidy. Sizes were mixed up, some shoes were even missing laces and one pair of desert boots was filthy – although they were marked down.



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