The quality the retailer is known for has been added to with more fashion-forward designs this time around.
Aesthetically Reiss appears to have enlivened some of the less formal aspects of the collection, and it’s all the better for it, as on the whole the offer comes across as a lot less sober. Subtle optic patterns on smart shirts refresh familiar shapes and some excellent chunky knits really add texture to one of the most refined retailers. A more considered 1972 line of casual favourites looks strong and the sheer range of white shirts is impressive. Boiled-wool blazers and bomber jackets tick trends in a Reiss way.
Prices have always been punchy at Reiss and there are still some high exits such as a £275 coat that isn’t 100% wool and a wool bomber jacket with leather sleeves for £350. But the architecture seems more sensible now, as most items such as a sweatshirt for £59, jeans for £90 and the boiled-wool blazer at £195 seem appropriate to the work involved and materials used. Fabrics feel good quality, even though many are synthetic mixes, and buttons are smart, so work has clearly been done here to retain the premium feel.
The store is fitted out beautifully and befits the premium stock. Changing rooms are equally swish, if dimly lit. Staff are on hand and inquisitive, and take time to ask specifics about how items fit before suggesting the tailoring service. Menswear gets nearly 50% of the shopfloor, housing the mainline, 1972 and formalwear all sensibly and attractively zoned, and there are plenty of mirrors in which to consider purchases. The windows are sharp and boast mannequins styled more fashion forward than elsewhere.