Reiss - 67 East Street
The Reiss shopper is not looking to push the boundaries and lead the way with trends, but is looking for good-quality wardrobe staples, investment pieces and basics that are given a slight design quirk, which it does very well. A soft suede blouson jacket, a quilted jersey jumper and soft loop-back jersey short-sleeved sweater are good nods to the sporty trend, alongside a striped T-shirt reimagined with a hand-drawn print. However, it loses points as not everything leaps out as especially new.
In line with the more luxurious and upmarket approach of this store, all product on display has been kept to a minimum, which means rails are not overstocked. Almost every item comes in the full range of sizes, from small to extra large, with just one of each on display, so all sizes are catered for but the rails are never messy or too full.
Reiss’s prices are at the upper end of the stores Drapers visited. Outerwear stretches up to £495 for a soft leather jacket, but the good-quality materials, fits and finishes mean these prices are mostly justified. Basic T-shirts are £35 and heavy chinos £110 for example, which is of a higher price, but also of a higher quality than most other outlets visited.
Staff are friendly and helpful without being overbearing. The store interior is impressive and a pleasure to shop. It is very clean and tidy and the fixtures and fittings are some of the best, befitting the higher prices. The changing rooms are equally plush, but they are small, which means you have to squeeze past the door to get in.
Visual Merchandising 8/10
Half of the windows are filled with a great group of four mannequins, wearing a good range of clothing that shows off summer stock, but still features transitional pieces suited to the current weather. The store looks smart and upmarket, with attractive display tables showing off product among lots of chairs and seating areas.