With too much going on with the displays, better product is left in the shadows and quality disappoints.
- 31 Market Street
Much like Office, the offer in Schuh is centred on brands such as Converse and Vans and there are styles available here which aren’t elsewhere. However, away from the casual side, the offer is all over the place, with everything from jelly shoes to glittery heels for women, with nothing done particularly well. It’s often a case of a little too much embellishment and there’s no middle ground between extremely high heels and flats. For men, casual styles are more promising, with tasselled desert boots and a fine range of contrast-panelled brogues.
The quality of Schuh’s own brand is poor, with the inner sole already coming out of £35 plastic pumps. Jelly gladiator sandals are £40 to £55, but the straps look like they won’t last long. A huge range of Converse for £50 easily holds up as the best offer, although this isn’t enough to save the store overall. For men, brands do well, with Peter Werth brogues good value at £90, although casual own-brand boat shoes for £60 definitely aren’t.
Generally there is too much going on in most of the displays, with the most worthwhile options getting lost among the chaos of jam-packed shelves. An excess of display stands makes the shopfloor hard to navigate and too much emphasis is placed on casual styles, leaving much of the more exciting product consigned to the rear
of the store. Being greeted at the door by a messy sales rack wasn’t encouraging, but at least there were plenty of sales assistants on hand so waiting wasn’t an issue.