All the top brands and a handful of new names give this store a real point of difference.
- Level One, The Plaza
Schuh’s packed offer really does offer something for everyone this season, from smart office shoes, party options and skater footwear. All the popular brands are here, with one of the largest selections of Vans and Converse for both men and women. Brands such as Superga and Saucony are also present, offering a strong point of difference as they are not found anywhere else at Bluewater, while the smarter end of men’s styles is particularly well catered for. Women’s is much the same, with all standout trends present and correct. Buckled boots, strappy minimal heels, some featuring on-trend hardware detail such as metal panels, and chunky-heel pointed courts all feature. Schuh’s own label looks particularly strong with its personal take on many of the standout styles. A bigger sportswear and skating shoe offer
also beats competitors and offers a further point of difference.
A broad price architecture means Schuh attracts an equally wide range of shoppers. For instance, men’s boots start at £65, equal in quality to the likes of Topman, but jump to the £100 and £240 marks for top-end styles. Schuh’s own brand women’s strappy cut-out boots are £75, the same as Topshop’s top-end offer but just about better quality. Vans basic plimsolls start at £43, cheaper than Foot Locker but just beaten by Office’s £42.99, although Schuh offers a better selection of colours and fabric combinations compared with competitors.
The organised and well-maintained store manages to feel spacious with neat displays and comfortable seating areas for trying on shoes, even though it is packed with a wealth of product. Friendly staff are happy to assist shoppers. The windows succeed in showing off the wide product offer and top styles of the season, with clear pricing signs catching the eye.