Concentrating on casual styles is fine but means a lack of trends and too summery product.
- 35 Eastgate Street
The majority of Soletrader’s offer focuses on the casual side of the market, with one of the largest selections of men’s and women’s Vans, Converse and Toms seen in the city, only matched by competitor Office across the road. However, I did spot colourways and styles that weren’t seen anywhere else, giving Soletrader a point of difference. While men’s smarter and formal styles are present and correct, the dressier women’s area is a real letdown, with only one style of studded high heel available in the entire store, compared with Office’s huge selection.
Vans here are the same price as Office at £44.99, while some of the more detailed premium styles reach up to £54.99. Basic Converse trainers are slightly cheaper at £42.99. Men’s desert boots are £59.99, which is matched by Office but is more expensive than Topman’s £46.
The awkward size and shape of the store’s windows mean catching passing customer’s eyes could prove difficult. However, the problem could possibly be more in relation to the uninspiring product on show. Having visited on a rainy October day, I was confused to see one window still full of flip-flops and summery espadrilles. However, once inside the store is well laid out with some of the best price signage seen on this Hit or Miss and more than adequate comfortable seating areas and large mirrors.