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Hit or miss: Topman - 27/30

Trend after trend, Topman beats its rivals hands down to take this season’s top spot.

Product 10

Trends abound in the standout collection on the high street, as no stone is left unturned. T-shirts and sweats with an urban street vibe not seen elsewhere sit alongside hairy-finished knits, floral-printed blazers and a plethora of essential bomber jackets. Embroidery across sweats and T-shirts is also a key detail here, one largely ignored at most of its competitors. It is a riot of colour, texture and pattern, making for an exciting range to buy into. The variety in denim and chinos is also impressive and is yet another example of how both deep and broadly Topman has explored the menswear sector this season.

Value 9

Topman aims to compete in the key areas of denim, chinos and jackets with some pretty competitive prices, circa £30, £24 and upwards of £50 respectively, yet while the trends are nailed, some of the fabrics are a little thin. Blazers too are poly/wool mixes so the £80 to £100 price range seems a little punchy, although the breadth of fits and styles does make up for it. The Sale is successfully hidden away at the back and doesn’t step on the autumn 13 range’s toes. Overall, the fabrics aren’t compromised to such a degree as to negate the quality of the designs.

Experience 8

As with last week’s womenswear report, the windows here are a little basic, with the starburst vinyls turning what would be a huge expanse of glass into a small opening containing a single display telling customers how to wear spray-on jeans. Inside, the menswear shares its floor with a large chunk of the women’s collection and does feel a touch cramped, but the excitement of the shopfit and clothes make up for this. Staff are jolly and helpful, befitting the buzzy atmosphere, and the changing rooms bright and clean.


View the full report here

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