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Hit or miss: Topshop - 21/30

Product design is a winner but some prices are not matched by the quality.

  • Lower Ground Floor Unit 35, Ground Floor Unit 100

Product 9

In terms of trends, Topshop has everything covered, with a slightly more sophisticated take than River Island. Dark florals, silky fabrics and sexy slip dresses form a large part of the range, while fluffy textures and pastels are another key theme. Tapestry prints, bold blues, metallic and mannish tailoring are also present. While the quality isn’t great, with some pieces having threads loose or snags already, design is exciting, edgy and different to anything else on the high street. There are few pieces that do not have a little something extra, whether an interesting texture or a unique print.

Value 6

Knits range from £36 to £40 for chunky jumpers, but some items on the rail have holes in them. At £18 a polyester camisole is twice the price of New Look and the straps are far too long, although the colour range is impressive.

A £40 ticket for a slip dress is reasonable as they are fully lined, and coats look great at £89 for a thick boyfriend style and £95 for a double-breasted pea coat. A fluffy pink textured prom dress is a decent £65 given the unique detail in
the design.

Experience 6

Unusually for Topshop, the windows are particularly unexciting, taking a minimalist theme too far with pared-back mannequins and no pricing information. Inside, the store design has an urban vibe with neon signs and wooden fittings, although rails, which hang from the ceiling, feel a little unstable and it lacks the slickness of River Island’s shopfit. The range of sizes is quite poor, with mostly smaller sizes on display.


View the full report here

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