Nicely presented and, although the range is limited, it is tailored well for a student shopper.
- Ground Floor Unit 83
Warehouse has a fairly limited range in this small store, focusing on autumn coats and partywear, which are focal points for student shoppers. Dresses are a strong point. The Spotlight range looks attractive and adds a lot of sparkle not seen elsewhere. Coats come in a strong variety of styles from bikers to duffles, with some interesting patterns such as Prince of Wales checks. Bold blue and pale pinks are key themes across the rest of the offer, with florals on T-shirts and day dresses looking fresh.
Dresses range from £55 for printed T-shirt dresses in polyester to £85 for a lace bodice style with pleated skirt, and they are good quality, although some fabrics are a little thin and a couple of threads are loose. Coats are around £95, sitting roughly in line with Next’s offer but a little edgier with faux-leather details. Printed T-shirts are between £28 and £35, although the cotton is thicker than similar styles elsewhere, while blouses are around £45, which is about the same as Marks & Spencer and a number of styles are very similar, although Warehouse is more interesting in terms of design as some are sheer or have zip details.
The store looks lovely, given it is quite small, with wooden floors and exposed brick, and there is a strong
emphasis on click-and-collect. But some elements are too ambitious, such as a tiny denim wall that does not have enough room for product. Size wise, predominantly six to eight is all that was out on the shop floor. However, the sales assistants help me find alternatives from the stockroom.