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Hit or miss: Zara - 24/30

As near to a designer experience at proper high street prices as you’re likely to find.

Product 8

A slick and surprising collection from Zara this season sees some impressive new styles not encountered elsewhere come to the fore. The outerwear across the range is well considered, with some unique styles such as a quilted leather jacket, a mix-and-match fabric bomber and navy wool-mix coat with a zip closure really elevating high street design. Elsewhere the duffle jacket offer is strong as are boiled wool-style cable knits, taking the textural autumn themes to new heights. Some Eurotrashy touches still remain, but largely this is a polished selection.

Value 8

Fine wool knits are competitive at £29.99, but on balance the £19.90 version at Uniqlo is a better option. Wool mixes abound but, as in Reiss, the quality doesn’t feel too compromised. The more premium Black Tag range is still reasonably priced, with the leather-trim navy coat £159.99. Shirts for work and chinos are £29.99, the latter not quite representing great value considering the thin fabric. Basics are better quality elsewhere - but at Zara, the payoff
in fashionability of the product is worth the prices.

Experience 8

This is by far the busiest store visited, yet despite this it is tidier than previous visits had suggested. Staff busy themselves with keeping the displays tidy and the zoning makes sense to a degree, even if the Black Tag collection seems spread across two areas split by the main walkway. The smart black tables and rails suit the men’s feel and the sharpness of the product, and aren’t piled with stock, which makes browsing feel more premium. Windows include some of the trend pieces so drawing the men upstairs shouldn’t be a problem.


View the full report here

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