H&M has appointed Karl-Johan Persson as its new chief executive, replacing Rolf Eriksen who is due to retire this year.
Karl-Johan Persson, who has been on the board of H&M’s UK, US, German and Denmark subsidiaries since 2000, will take up his position as chief executive on July 1. Persson is also already on the main H&M board, which he was appointed to in 2006.
H&M’s business concept works internationally and we are well prepared for continued growth.
Karl-Johan Persson, incoming chief executive of H&M
Persson said: “I have a strong commitment to H&M and a long-term view of the company. H&M’s development since it started over 60 years ago has been fantastic and there is still much to do. H&M’s business concept works internationally and we are well prepared for continued growth. I am looking forward to continuing to develop H&M by constantly strengthening our customer offerings, developing H&M in existing markets as well as entering new markets. With our business concept, our strong corporate culture and our talented colleagues we have all conditions to continue to be successful.”
H&M said said Persson would work closely with Rolf Eriksen during the spring.