H&M has been cleared by the Advertising Standards Authority (ASA) after people made complaints about its David Beckham Bodywear ads.
Three people complained to the ASA saying the adverts, showing David Beckham in tight-fitting underpants, were “offensive” and “irresponsible” and contained material that was unsuitable for children to see.
H&M insisted that the advert was merely designed to highlight the function of the Bodywear range and so focused on fit and comfort. It also added that the adverts were only displayed at sites designed to target an adult audience.
The ASA cleared H&M and the ad stating there was “no explicit nudity” and was “unlikely to cause serious or widespread offence.”