Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

H&M: October sales drop but Jimmy Choo range is a success

H&M sales were worse than expected in October, down 3% on a like-for-like basis.

The Swedish fashion giant said that sales in Scandinavia, Central Europe and Asia were satisfactory during October but that the performance in other markets including France, Spain and the US continued to be weaker. 

Total sales across the group grew 7% in October compared to the same month the previous year.

The results came as H&M opened its doors to its latest designer collaboration, this time with Jimmy Choo which drew crowds across the country this weekend.

H&M said it was “delighted” with the launch of the much-hyped range.

There were long queues outside of the 19 stores in the UK and Ireland that carried the collection, which launched at 9am on Saturday morning.

Some queues started the night before the shops opened with one group of girls in Glasgow pitching a tent outside at 5.30pm the previous evening.

Many of the styles have already sold out including the gladiator heels, suede shoe boots and the zebra print bag and shoes.

H&M also said that the men’s collection, a first for Jimmy Choo, was well received with many of the shoes and bags now down to limited stock.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.