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H&M's like-for-like sales continue to slide

H&M’s sales fell 8% on a like-for-like basis in September. The fast fashion chain blamed the decline on unusually warm weather in most of the markets in which it operates.

Overall sales rose by 1%. The group had 210 more stores on September 30 than at the same time last year, bringing the total to 1,869.

H&M’s comparable year-on-year sales have been in negative territory since January 2008. Like-for-like sales in August were down by 11% and total sales were down 3%.

H&M said sales in countries with colder weather were satisfactory.

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