There are many challenges in buying for and running a multibrand boutique and the biggest it seems is the lack of time.
There are many challenges in buying for and running a multibrand boutique and the biggest it seems is the lack of time: lack of time to research trends; lack of time to visit other stores and other cities to check out the retail scene; lack of time to visit shows; lack of time to look for inspiration for visual merchandising, shopfits and marketing campaigns. And on top of that there’s ‘the fear’: did I buy well?
It’s enough to make you wonder why people do it (though personally, I am very glad they do). But they do it because they have a passion for delivering exciting and immersive retail experiences, because they revel in giving good service and delighting customers and, usually, because they just love fashion.
With this in mind, the world’s largest fashion trend forecaster WGSN has teamed up with UK fashion bible Drapers to bring you WGSN Boutique - a bespoke edit of WGSN for the independent retail market. In it you will find inspiration and intelligence from around the world on retail and visual merchandising, in-depth coverage of every major trade show and catwalk, global street and celebrity fashion reports and, of course, our unrivalled future fashion trend and colour forecasting, so independents can enjoy the insight and foresight normally only enjoyed by the multinationals.
Each week, we’ll be bringing you a snapshot of our content via the pages of Drapers and on Drapersonline.com but if you want to benefit from the full service, visit us at www.wgsn-boutique.com