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A clear view of trends without the scribbles

The season is in full swing and processing the wealth of information and images is a challenge for buyers, to say the least.

The season is in full swing and processing the wealth of information and images is a challenge for buyers, to say the least. At Pure London last weekend I saw buyers scribbling notes on napkins and flyers and frantically taking pictures on their phones. And that was just one show; most buyers visit several each season, as well as umpteen showrooms and, if you’re lucky, a long list of catwalks too. How on earth do you assimilate all that?

Our aim this week is to help menswear buyers focus on the key pieces for A/W 11/12 with our key item analysis report (right). The report here is just a small percentage of the advice we have to offer and those of you who have already signed up for your free trial (if you haven’t, go to www.wgsn-boutique.com) can see all the product categories with hundreds more images.

Of course, keeping up in fashion doesn’t always mean being a season ahead. You need to make sure your current season is hitting the right notes with top-up buys and VM. With this in mind, we’re showcasing a key womenswear capsule trend for spring (Headscarf Chic, p52) and we have a report on how New York’s big four department stores showcased their VM skills during New York Fashion Week.

Lauretta Roberts, Creative director, WGSN Boutique

 Each week we’ll be bringing you a snapshot of our content via the pages of Drapers and on Drapersonline.com, but if you want to benefit from the full service visit us at www.wgsn-boutique.com

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